How Gera Thinks About Pricing Across 31 Products

Published 21 April 2026 · 9 min read · Gera Services

Quick answer: Every Gera product carries a generous free tier, a clear paid tier with product-native pricing (per-post for jobs, per-booking for home services, per-transaction for payments), and — since 2026 — stacks under Gera Prime: one subscription, access to premium features across the portfolio. This mirrors the Amazon Prime / Apple One model, adapted to a 28-product lineup.

Three pricing layers

Free tier: every product. Enough for a real user to benefit. We do not build fake free tiers.
Product paid tier: native to each vertical. GeraJobs charges employers £29/month for 10 posts; GeraEats takes a delivery commission; GeraCompliance charges per-seat ARR.
Gera Prime: cross-portfolio subscription. Individual £9.99/mo, Family £19.99/mo, Business £49/mo. Unlocks premium across every product.

Why a cross-portfolio subscription works here

When a user has three+ of our products in monthly use, the per-product paid tier starts to add up and the bundle becomes a clear win. The classic Amazon Prime insight applies: one subscription reduces friction on every subsequent purchase. That friction reduction matters more to us than extracting maximum spend per product.

What we picked for Prime's tiers

Individual £9.99/mo — designed to clear two monthly paid-product habits, e.g. GeraCast Pro + GeraLearn.
Family £19.99/mo, 5 members — beats individual after two or three heavy users.
Business £49/mo — for small teams using GeraJobs, GeraCompliance, GeraLearn.

Pricing experiments that didn't work

Pay-once, lifetime. Short-term revenue bump; long-term support cost. Dropped within weeks.
Per-product à-la-carte premium. Users complained about subscription fatigue before they even started.
Credit-based across products. Confusing at checkout; clarity matters more than flexibility.

Free-tier design principles

Free tier must be useful on its own. Not a tease.
Upgrade path must be natural, not coercive. No feature that worked yesterday gets taken away.
Limits that appear at upgrade should be usage-related, not gate-keeping critical features.

Country pricing

We price in local currency and adjust for purchasing power. Prime in Armenia is not £9.99 at FX rate — it's a materially lower local price, because uniform global pricing excludes most of our target markets. This is a long-run engagement decision, not a maximising one.